Digital Export Call, Unioncamere and Emilia-Romagna Region

The window is closed

Filing ran for one week and is now closed. Applications go into five rankings, one per chamber of commerce, by score. Unioncamere examines only the earliest applications, in filing order, up to the limit set by the call, and later ones stay suspended until their own chamber's ranking has room. The chambers have announced more funds before the ranking and by December, to fund admitted applications left without money, and reserve the right to reopen the window if the fund is not used up.

What it funds

An export project toward one, two or three countries named in the application, with at least two actions from different areas. Digital promotion is mandatory.

• Digital promotion, mandatory. A proprietary multilingual e-commerce store with international SEO, campaigns on foreign markets, marketplace and digital showcase listings with localized content, 3D virtual showrooms.
• Sales software. Adopting and integrating a CRM for foreign customers, marketing automation, lead generation platforms and prospect databases.
• People. A Digital Export Manager or a Temporary Export Manager, with a minimum number of days and the CV attached to the application.
• Markets, certifications, trade fairs. Country studies and buyer research, product certifications and trademarks for the target markets, international trade fairs, virtual ones included.
• Training. Courses on export, customs, international contracts, digital marketing and e-commerce management, with a certificate in the employee's name.

Requirements and what is left out

• Anyone without a manufacturing ATECO code, primary or secondary: a manufacturing corporate purpose is not enough.
• Anyone registered in the business register after the end of 2023, or with an office in the region for less than a year. Warehouses and depots do not count as an operating office.
• Anyone naming a whole area ("European Union", "Asia") instead of specific countries: not admitted, and every expense must map to those countries.
• Anyone paying ad platforms directly: the spend counts only inside a campaign management service invoiced by a qualified supplier.
• Anyone buying from linked companies or ones sharing partners or directors: excluded. Also out: travel, samples, printing, gadgets, and single invoices under the call's minimum.
• Anyone stacking aid: the grant does not combine with other public aid on the same invoices, and it is granted under de minimis, so it uses up the allowance shared with every other aid under that regime.
• Anyone who won the 2024-2025 edition and neither completed the project nor withdrew in writing: excluded.
• Anyone planning to spend right away: activities and invoices all fall in 2027, with no extensions, except deposits to book trade fairs.

If you have already applied

• Only applications above the minimum score are ranked. Strategy, digital maturity, how the actions fit together and the soundness of the budget count, and supplier quotes help prove the last; a gender-equality certification adds points.
• Anyone withdrawing before starting says so by certified email within a few days of the award, so the ranking moves on.
• Invoices carry the CUP assigned at award; for foreign suppliers it is written on the document.
• Reporting less than half the admitted spend forfeits the whole grant. Substantial changes, such as replacing the DEM or the TEM, are authorized in advance.

What this edition teaches

The 2024-2025 edition had lower thresholds and also opened in September. Anyone aiming for the next one needs target countries, suppliers and quotes ready by late summer: the window lasts days. For the same e-commerce spend there is also the SIMEST financing, which does not stack with this call.

What this budget builds

A foreign sales channel that reads the same data as the management system. I connect the product catalog, with translated descriptions and attributes, to the marketplace or the multilingual store, and bring foreign orders and contacts into the CRM, so every lead has a measurable origin. It is also the basis of the metrics report the call requires in the final report: traffic, leads and conversions come straight out of the system.

This entry is informational and is not advice: I do not handle grant applications, and before committing to a purchase it is worth reading the official source above or talking to whoever files the application.